Enjoy Life Foods® is not a company unknown to most gluten-free consumers, but there were things about the company that I didn’t know.
Enjoy Life Foods® (ELF) was founded in early 2001 with a purpose to support a product line free of gluten as well as the 8 most common allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish, and shellfish.
With a purpose as star high as that, it took a bit of work to be able to deliver products palatable and delicious. I for one know what it’s like to try and bake without even half of the most common allergens—difficult!
I personally taste-tested their soft-baked cookies, granolas, snack bars, chocolate chips, trail mixes, chocolate bars, and bagels.
I’ve been using the chocolate chips for years and these are the most common chips I choose to use in my recipes and those listed on my website (http://glutenfreehelp.info). I never have physical troubles nor do my “allergic” friends with these chips.
The granolas were fantastic and bursting with flavor. We also tested them as the base for our homemade trail mix and in granola cookies. The soft-baked cookies were moist, and we all agreed they were light in flavor, offered in a number of flavors.
Most people do not know about the man behind all this, Scott Mandell. As part of a class assignment at the Northwestern University Kellogg School of Management, he came up with the notion that those with dietary restrictions sacrifice flavor and nutrition in foods. Scott and his team came up with a business plan with good nutrition and great taste for people on a restricted diet. In 2001, he raised money to build a dedicated GF facility to start his company and develop products. Enjoy Life Foods® has been named to Inc. Magazine’s 500/5000 List of Fastest Growing Private Companies for three years in a row from 2007 through 2009.
Enjoy Life Foods® teamed up with Fair Winds Publishing to launch a GF allergy-friendly cookbook entitled, Cookies for Everyone! You can be assured of allergy-free cookies, brownies and bars that are safe and delicious. Each of the 150 recipes are gluten-free and allergy-friendly (NO: wheat, dairy, peanuts, tree nuts, egg or soy). All readers will also learn how to use naturally allergy-free ingredients and substitutes to add extra richness, texture and nutritional content to any cookies and bars without losing the taste. This is a company that cares and is doing something about the growing needs of celiac and allergic individuals. They already have another book planned to be released in January, Cupcakes and Sweet Treats.
Tina Turbin
www.GlutenFreeHelp.info
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